Carbon cutter gets Queen’s Award

A Norfolk firm that helps cut air pollution and carbon emissions has been recognised with a Queen’s Award on the occasion of the monarch’s birthday.

Liftshare, an online company that matches people doing the same journey so they can share a lift, received the innovation award for its work which has helped cut 50 million car miles.

Members can save up to £1,000 a year while cutting their carbon emissions by one tonne by signing up to the scheme and pooling their rides. There are over 220,000 people signed up to the service.

The firm also helps businesses organise schemes, with over 1,000 organisations large and small using the company to set up projects for its employees.

Founder Ali Clabburn said: "Sustainable innovation is what Liftshare is all about and a Queen’s Award really encapsulates what we are trying to achieve.

"Our high standards and the effectiveness of our journey matching software have earned us a reputation as car share pioneers not only within the UK but globally.

"The Queen’s Award will give us a massive boost in building our reputation both at home and abroad."

Along with capacitor firm Syfer and STG Aerospace, Liftshare became the first Norfolk firm to earn a Quee’s Award in four years.